Back to: Landlord Success: Proven Strategies & Practical Advice for Stress – Free Property Management
Advertising
When you write your advertisement, target the type of tenant that you are looking for. Describe them in the advertisement. State something like “This cute and cozy inner-city condo is ideal for a nonsmoking, professional couple with no not pets or children.” Or “This large suburban family home, close to schools is ideal for your entire family, pets and kids are welcome”.
TIPS:
Always display good quality photographs of the property in your advertisement.
Write the ads so that it answers most of the questions, include the following:
- Rent amount.
- Damage deposit amount required.
- What portion of the property do they get to use (main floor, basement suite or entire property, & is the garage include at this price) Also mention if another portion is rented separately.
- Size of property (Square Footage)
- Number of bedrooms, bathrooms, appliances (washer, dryer, dishwasher, fridge, microwave).
- State if the Washer/ Dryer is shared with other tenants or if it is for exclusive use of this tenant.
- State if there have been recent renovations.
- Parking situation: Garage, list stalls provided, off street or on street.
- Who is responsible for paying utilities? and what % they may be responsible for.
- Length of lease required.
- When is the property available.
- Discuss pets. state it they are allowed and if they are allowed and what type and how many.
- Discuss who is responsible for yard maintenance and snow shoveling.
- Location: quiet location, family location close to schools, close to transportation, close to amenities, close to restaurants, shopping, and if located on a busy street then look for the benefit (close to transit). It is better to tell them it is located on a busy street, so they do not no show on the viewing once they drive up.
- Always Include links to Google maps, virtual tour, or more pictures.
- Talk about the neighbourhood and the area amenities; if someone is moving from out of the city, they may want to know about all the great restaurants in the area.
- Describe the parking situation.
- Most importantly tell them how to contact you. Phone, Text, Email, Webform. Start to take control of the process early.
Include links to virtual tours if available.
Promote yourself as a good landlord - the property will be well maintained and cleaned and ready for your tenant move-in.